Meet Digital Marketing
2010 – Digital Marketing/Social Media Marketing/Mobile/Social. These are the hot words. The hot trends. The newest ways of meeting the customer where customer is most likely to engage. interact. respond.
What’s not so exciting anymore? Copywriting. Marketing. Ideas. Insight.
For the 25 year old young professional looking to get into the industy, ecel in the field, rise to the top of the company, what skills do you need? MBA? Computer Design? Marketing Technology must be an emerging field and I need to figure out what I need to do to become a “marketing technologist,” i.e. understand creative direction while also having a sense of what the capabilities are.
MeetHumanized Technology
http://www.wired.com/magazine/2010/11/st_thompson_emotionalgadget/
Came across this article and made me wonder about living like in this digital revolution. Beverly Woolf, an “artificial-intelligence* computer scientist, suggests “I think that all of our software and hardware would work better if it understtod our moods. We need an emo revolution in high tech.”
- emotion-sensing software – decides if its a good moment to interrupt you or if your email alert should be postponted.
- GPS software in phone – detects if you’re at a place that is not condusive for phone calls
- mp3 plaers that adapt a playlist based on your mood
and some of my ideas…
- ability to fast forward thru messages
- signify color of text as Urgent/Just Saying Hello/Need Response ASAP/In your Area and Want to Say Hi/Send me info..that way you can know if its worth it to check, open, and read the message
- longer voice-note capability
Is the digitally dominated offensive interrupting or alleviating? Puncturing or connecting? More informed or more confused?
MeetEric Schmidt
Connection Technologies. The way I see it: we had the internet – youtube – facebook -twitter. Repressed peoples in countries of centralized government start using these mediums to vocalize and mobilize. Companies and brands starting to use information technology/communications to interact with customers and improve branding and interaction. At the same time, renewable energy is becoming more popular. It is being used to help improve our environment and at the same time improve international development activities. Technology and Renewable Energy forces are deployed by the rich to make things more efficient and improve communications/environmental concerns, and then by the poor or the underserved, to improve standards of life and create efficiencies for rescue.
So Where Do You Want to Focus Your Energies? What kind of training do you need to get in on this fast pace, ever-changing, constantly evolving emergence of Tech and Energy in a world that is getting smaller, more interconnected, and more dependable on innovation for change?
MeetA Job Not Taken
I have been looking for work for about 3-4 months. I start 2 weeks ago with a big advertising agency with a COO who is genius, creative and focused. 2 days later I get a call to interview with a big real estate developer about managing the new jewelry district building — that screams Real Estate + Gems. Bigger salary and benefits but for some reason I don’t think that is my calling. I mean, I won’t be wearing the gems. But how am I to know that I am not making a mistake?
MeetTechtomakeADifference
irevolution.wordpress.com written by Patrick Meier, focuses on Information Communication Technology, specifically talking about projects like Ushahidi’s crowdsourcing mapping platform promotes more distributed, real-time information on situational awareness in conflict situations. It is all about using technology to make the world a better place. This one — focuses on people in areas of conflict, getting them the tools and the resources to communicate and disseminate info to the necessary responders.
On a Google Blog Post a few months ago, a group of ICT professionals got together to talk about how to use technology to increase energy efficiency. Here too, I applaud the leaders of Intel and other technology giants, for taking responsibility to look at the global picture. We need to be informed so that we can make informed decisions. i.e. a tool on our refrigerators which help us to monitor how much electricity we are using. NOBODY understands their ConEd Bills. Can’t we have a better way to measure the amount of electricity we are (most of the time) wasting so that we will all be MUCH more careful about our usage?
MeetSocial Entrpereneurs who make $ and do-good
http://www.newsweek.com/2010/10/01/how-to-be-a-social-entrepreneur.html
So there is a way. I am inspired by their work. Apolis is a close third.
MeetSaulSinger
Saul Singer: Author of StartUp Nation — my personal catalyst for obsessing over Israeli technology. I had the chance to hear him speak at Tel Aviv University, with a panel of CEO’s and entrepreneurs from the dozens that he wrote about in his book.
I reconnected with him after attending American Friends of Hebrew University conference about Israeli tech.
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show details Oct 9 (2 days ago)
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Lianna —
Meet Before We Went Digital and Addicted to incoming msgs
how well put. I miss the 1920’s.
http://www.nytimes.com/2010/10/05/opinion/05iht-edcohen.html?_r=2&src=me&ref=general
MeetNewsweek Editor
I have a thing about striking up conversations with the people that pass me by at Starbucks, on train rides, and even people meant to be talking to me about other things…I just like to ask questions. I think it is because I come from a family of therapists – my father is a psychiatrist and my sister is now becoming a psychologist…and I grew up in a house of 3 girls and so it was chat. chat. chat. all. the. time. while I wanted to choose my own professional path, I can’t help but just liking to ask questions.
So I was huddling over my gmat book one friday afternoon when a lovely man in a classy suit peered over and explained that he could never have done that math – I was sure he was a lawyer or hedge fund type, with his perfectly press suit and intellectual glance but actually, he is an editor for Newsweek and seemed to want to ask questions just like I do. Maybe journalism has been the ticket for me the whole time?
MeetMy Roommate
Her Occupation: Maitre D at fancy 5-star NYC restaurant. raising the hospitality bar to make EMP guests more satiated, more comfortable, and feeling more special than ever before. It’s not just the menu that’s changed. It’s the first face you meet when entering that has made this fancy grub hub the most enticing place to dine
Her Passion: everything food. restaurants, recipes, & international cuisine
Her Specialties: lentil soup, eggplant, challah, home-made granola, coffee-choc chip cookies, roasted-chicken tied at the legs with string.
Her MO: Somehow transcends the silliness of drama or gossip even amidst girls. She stands for me as a symbol of a genuinely intelligent and curious creature, focused on her profession, and enthused by sitting at a delicious restaurant with a person with whom she thoroughly enjoys her conversation. No obligations No wasted time. She follows her passion in the most focused and professional way I’ve ever witnessed.